20 | Adjusting to Market & Industry Changes

Introduction

James takes the helm again as the hosts dive into how they react to various changes within their respective industries. Time is divided between BR and AR, which of course means Before Rob and After Rob. If you’re in the 10%, you know what I mean. Rob’s been sending out lots of proposals, so if you’re looking for a podcast-happy significant other, send Rob a message. Kevin and James have been working on a new product/service that they hope to launch soon. As usual, Jeremy is not in town. He’s currently in an RV driving across the country on vacation. When he gets back in town, he’ll be around for a few days before going on another vacation.

The Show

Rob talks about Facebook Ad issues that his team faced recently. A big client had a lot of eggs in the Facebook Ad basket and was recently told that their ads could no longer run. The client represented a large portion of the business’s income, and so Rob and his team had to find solutions. Once again proving how evil Facebook is and how much better off you’d be just putting up billboards. Billboard advertising is the future! Think about all the free time people are going to have to look at billboards once cars begin driving themselves. Think about it! Kevin and James discuss the GDPR, a European privacy law that just went into effect and how their business has responded. If you’ve gotten a million emails telling you updated privacy policies, you can thank the GDPR. Ninja Forms added tools and functionality to help WordPress users cope with the new privacy initiative. Good for them; I don’t even want to be snarky about protecting my privacy. What I search for is my own business. On an unrelated note, I’ll be right back while I clear my browser cache.

Our Recommendations

Rob recommends that you get some skullmonkeys. Unfortunately, he doesn’t mean little crystal monkey skulls to sit on your desk. That would be really cool. But, no. Rob is referring to skullmonkey headphones, which he compares to “really broken in baseball gloves.” If you’ve ever picked up an old, worn baseball glove and thought to yourself, “man, I gotta have a pair of headphones made out of these babies,” then you’re in luck. If you wear contacts, Kevin suggests that you check out Biofinity contacts. He insists on referring to them incorrectly as “bio-infinity,” but they are indeed just Biofinity. Normally I like to make fun of Kevin’s recommendations, but these are really good contact lenses. I wear them myself, and I win staring contests with my five year old nephew all the time. James recommends a podcast about kindness produced by Rob called Be the Kind. It’s about kindness and finding good in a world that makes it really easy to focus on the negative. I’d say something snarky about that, but that sounds like the kind of podcast I’d love. I’m the most positive and uplifting person I know.