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Adventures in Businessing

Adventures in Businessing (AIB) is the culmination of over 60 years in organizational leadership experience between three best friends and business partners. Discover the how working together should work.
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Dec 10, 2018

Introduction

What gets you pumped? Does the sound of our theme song get you in the mood to talk about business? Apparently, Jeremy, Rob, and Kevin can’t be counted on to do the podcast without hearing the theme music. Much to James’ chagrin, Rob and Jeremy give everyone a taste of the acapella version of the intro made famous in the Jamesisode.

Do the hosts have a plan for this episode? Is there a concrete topic? Will they stop congratulating themselves on recording for two whole weeks in a row? Let’s find out in the next section!

The Show

Nope. There’s not a topic. It’s more of the free-wheelin’, off-the-cuff antics that you should have come to expect from this podcast.

Some talking points:

  • Saturday Drive had an awesome Christmas Party.
  • Rob is being tricked into joining the Saturday Drive team.
  • Kevin is dominating the Saturday Drive fantasy football league.
  • What do the hosts’ businesses do during the slow month of December?

Tips & Tricks

Kevin’s tip is to not be a fan of the University of Tennessee Football Volunteers. If you’re just now getting into this college football thing, you should just pick a winner. This obviously wouldn’t be Tennessee, a team who’s last bit of national relevance disappeared before any of the current players were even conceived. I hear Alabama is going to be great for a while.

Rob wants you to buy your kids a very special hoverboard. Not just any hoverboard, but a real Mozzie board! Apparently this board will help your child not fall off and break their arms, legs, or other appendages. Kevin and James correctly object to this product being called a hoverboard, since they have seen the Back to the Future movie franchise starring Michael J. Fox, and the Mozzie hoverboard does have wheels. If your kids want to ride on a fake hoverboard, buy them a Mozzie brand hoverboard, I guess.

If you’re interested in launching or hosting a podcast, James recommends that you check out PodPub. PodPub is a service built by the pocket protector crowd that will host your podcast, your feed, as well as a professionally designed website. If you want to get a podcast off the ground, let the bespectacled nerds PodPub do all the tech stuff for you.

Do your children constantly get mocked for their clothing choices? Are they social outcasts because they just don’t know a cardigan from a Kardashian? If so, Jeremy recommends getting your kids’ fashion game on point by using a service like Stichfix. It probably won’t help your offspring become more likable, but other kids will be less likely to banish them to the AV table at lunch.

Nov 30, 2018

Introduction

This show kicks off with the hosts discussing the merits of different podcast schedules. They then have an internal discussion about when and where to record. Believe me, this makes for extremely riveting audio. It’s like the Serial podcast without all the interesting content.

After they sort out how frequently they record, they discuss Giving Tuesday and discover that they are all old and have no idea where new trends come from.

Jeremy then discusses how easy it is to get him to buy things with email marketing, as well as the fact that he bought a Peloton cycling bike. He doesn’t mention whether or not he is paying for the monthly subscription to ride a bike, but he also doesn’t give out an affiliate code, which is unexpected.

The Show

I’m not gonna lie. This is a weird one. There really doesn’t appear to be a single topic; the hosts just sort of ramble about several different things, so I’m just going to give you a bullet list.

  • Black Friday sales
    • James don’t do ‘em.
  • Email Marketing
    • Jeremy is a sucker for good email marketing. Rob doesn’t market via email, even though he is a marketer.
  • Facebook Advertising
    • James wants a Facebook feed that’s nothing but ads.
    • Rob discusses whether or not Facebook is shaping what we think and what we talk about by rewarding certain posts with views.
  • Chinese Social Rating
    • Is there a social rating number being used in China like a credit score? Who knows, but that doesn’t stop our hosts from discussing it.
  • Black Mirror Episodes
    • James mentions season 3 episode 3 of Black Mirror, Nosedive.
    • Black Mirror is too scary for Rob.

Tips & Tricks

Rob has recently purchased a very old car and needs to know why his check engine light keeps coming on. Instead of taking to a mechanic, he recommends purchasing an OBD Code Reader. It’s a little piece of plastic that you plug into your car so that it can tell your phone what’s wrong. Rob has been using it to diagnose his new/old rust bucket. If you want to buy an old car, maybe you should have one too. Or just get a car that works. Whichever.

With all the talk about using Facebook and how amazing and accurate Facebook ads are, Kevin recommends that you stop using Facebook. If you can’t bring yourself to delete your Facebook account outright, at least limit the time that you spend with the Facebook algorithm. He promises that your stress will go down, and you won’t know that your cousin is really into My Little Pony and racism.

Do you like ham? How about bacon? If you said yes to either of those, Jeremy’s recommendation will be right up your alley. Benton’s Country Hams has been smoking ham and bacon, and any other part of the pig, using traditional methods for generations. While their web address makes it look like they don’t know how to internet, Jeremy promises that they know how to ham and bacon. You can find them at https://bentonscountryhams2.com/.

James is right back to form, bringing an app for his recommendation. Any.do allows you to connect task lists and calendars together. He likes it because it pulls in calendars and task lists in the same place, but it also helps you plan your day by using what’s in your calendar and todo list. Be sure to check back next week to see if James is still using this app.

Nov 16, 2018

Introduction

Hello dear reader. It’s been a while.

When the boys at Adventures in Businessing asked me to come back and do show notes, I initially resisted. Since AIB stopped recording a few months ago, I’ve been working on an emu farm up state. It’s been really peaceful. Contrary to popular belief, the emu is a very serene creature.

Since you are reading this prose, obviously I decided to come back. What drew me away from my zen emus? Unfortunately I was just a volunteer on the emu farm. And there weren’t technically any emus. And by volunteer I mean squatter. There was a bit of a misunderstanding with some local authorities and the owner of the farm.

I’ve been able to do a lot of soul searching in the past few months, and I’ve turned over a new leaf. I’m no longer the cynical, snarky notes writer that you’ve come to know and love. Hopefully you can learn to love the new, more centered me.

Well, that’s enough about me for a bit.

Cue the Thin Lizzy; the boys are back in town.

The Show

There isn’t really a topic for this episode. I’m sorry.

Jeremy discusses a troubling rash.

Kevin removes his mouth.

Rob has started brushing his teeth on a dentist recommended schedule.

James reacts to the craziness around him.

Our Recommendations

James’s recommendation is for a book called Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success. It’s about sleight of hand magic, but James suggests that you can learn a lot about manipulating the attention of your audience, whether that’s an audience for your magic show or your brand.

Kevin revels in the fact that the University of Tennessee Volunteer football team defeated the University of Kentucky Wildcats. He went to the game, and his tip is that you can trade your tickets to scalpers for better seats. Of course, you should proceed with caution, and none of us here at AIB condone illegal activities.

Rob’s tip and trick is a weight loss plan that he’s used to lose over 60lbs. Optavia is a meal planning and diet company that will send you pre-packaged snacks and meals to help you lose weight. The trick, though, is that you’re eating mostly fuel every few hours throughout the day, small snacks that keep you going, but not a full-size meal. It’s been really helpful for Rob, so you should check it out maybe.

Jeremy recommends that you buy a Hardwick blazer, a somewhat expensive suit jacket made in Cleveland, Tennessee. It’s high quality and will last you a while. It’ll also make you look fancy.

Sep 7, 2018

Introduction

I was going to start the notes for this episode off with a joke about Jeremy not being on the show, but let’s face it, that’s the normal at this point. The real joke would be if Jeremy actually showed up to record one week. James has done us all a massive favour and kept the original intro, rather than switching to Rob and Kevin’s acapella version. James also has been torturing his son by putting ointment in his eyes for the past week or so.

The Show

The hosts open the show discussing the recent Bonlife experiment with going cashless. Lots of people that have never been to the coffee shop have lots of negative opinions. Rob wants to know how Bonlife plans to handle negative feedback, and James reiterates the experimental nature of business. Do you like America’s Got Talent? Because James does. His love of the show is actually a bit concerning. In order to introduce today’s main topic about business in ethics, James gets into some AGT conspiracy theories. (AGT is how real fans refer to the show) Is it unethical for businesses to run “sales” that aren’t really “sales?” Should retailers drive conversions with calls to action like “sale ending in 1 hour” if that sale never actually ends? If you want to hear what these dufuses have to say, you should listen!

Our Recommendations

James doesn’t have a recommendation. His life is full of the dull and mundane. Maybe if you have a really cool tip or trick, you could throw it James’s way. I think he’d appreciate it. Kevin recommends that you don’t buy stock in Helios & Matheson Analytics, Inc. (HMNY). The parent company of Movie Pass has sunk into penny stock territory after several quarters of losses. As of this writing, it’s less than two cents per share. Mostly I think that this recommendation was a jab at James for buying in when the stock was at a little over four cents. Rob’s tip and trick is the YouTube Kids app. Are endless summer days of kids crying “I’m bored” getting you down? Do you just need a little more “me” time to drink a beer or go fly fishing? If any of those sound like you, Rob suggests that you fire up the YouTube Kids app and let them go to town. Unlike the regular YouTube app, YouTube Kids has filters to ensure that children aren’t exposed to violent or suggestive content. I’d caution parents that the app is also full of videos of children opening surprise eggs. Like. Hundreds and thousands of videos. Why do children like watching other children open surprise eggs??!?
Aug 22, 2018

Introduction

When the James is away, the rest of the hosts of AIB will play. In a very strange turn of events, James is the only host missing from this episode. That’s right, there’s a Jeremy, but not a James. In his absence, the hosts decide to create a Jamesisode, or an episode dedicated to James. What follows is a bit weird and unconventional. Especially the intro.

The Show

To kick off the Jamesisode, Rob asks the hosts what they did with James this week. Jeremy’s been in Dubai, so he didn’t do anything with James. Kevin continued to fire James from working on their new Ninja Shop project. Rob asks everyone how they met James. Jeremy talks about how he came to the church that James was pastoring at the local movie theatre. His family visited, and he thought James was great. Kevin met James at a different church where James was the assistant pastor. They got to know each other, became best friends, and tried starting lots of different businesses. Rob tells a story about how he met James at Bonlife, the local coffee shop that James now owns. James sat at the same table everyday and eventually Rob began talking to him about business stuff. With the How I Met Your James portion out of the way, the hosts discuss an experience at a local business and some of the lessons that entrepreneurs can learn from it. Spoiler alert: it wasn’t a great experience. The hosts bring out a few points:
  • It’s easy to muddle your vision when you are starting your business. Even if you start with a great concept, it can be tempting to enlarge your vision to the point of dilution.
  • If your business has a retail component, make sure that your space is appropriate for your needs. Having a space that’s too large or too small will harm your business.
  • Make sure that your core competency as a business comes through to your customers.

Our Recommendations

In a very Jeremy move, he recommends that you buy a Tesla. But not just that, he recommends that you use his special offer code to get you free charging for life. (Jeremy insisted that I put the bold on there.) Kevin recommends getting a James as a best friend. But you can’t have the James James. That one’s already taken. Find another James. I guess. Rob’s tip and trick is to get a Pop Socket. No, that’s not a dislocated hip or shoulder. It’s a cool newfangled handle for your smartphone. It sits on the back of your phone and telescopes outward to make a handle or a stand if you want one. Rob’s into all the cool kid trends.
Aug 14, 2018

Introduction

It might come as a shock to you, dear listener, but Jeremy of Jeremy Moore presents Jeremy Moore’s Adventures in Businessing with Jeremy Moore is on vacation. Again. The remaining hosts spend the opening of the episode commenting on Jeremy’s apparent mid-life crisis. He sold his business, bought a Tesla, and is taking a trip around the world without his family. I mean, it does sound like a mid-life crisis. Rob, Kevin, and James have a good laugh at Jeremy’s expense, but to be fair, he could have rebutted had he not been on his Rumschpringe.

The Show

In this episode, the hosts, minus Jeremy, discuss how to handle competitors. Rob regales us with the tail of two competitors: one he has loved, and one he has hated. Or, more correctly, one tolerates him with a modicum of professionalism, while the other is openly hostile, going as far as to warn possible clients not to use his services. He suggests that you should always deal with competition in a professional manner, and proves how professional he his by not giving the name of the local competitor that hates him. James and Kevin talk about how different competition is within the WordPress space. Apparently, they are friends with most of the forms businesses within their space. James even points out that Kevin is wearing one of their competitors’ t-shirts. All three regular hosts agree that you should focus on your own business, while keeping an eye on competitors. Kevin gives the analogy of driving a car: you have to keep your eyes forward to see where you’re going, but you always glance up in the rearview or side mirrors every so often. Treat your competition like they are your mirrors.

Our Recommendations

James wants you to use an app to help your kids learn to do chores around the house. Chore Monster helps you gamify the act of doing chores. Children can do chores for a chance to spin a wheel, earn monsters, win prizes, or earn toys. Man. These kids have it so easy. When I was a kid the only Chore Monster was my mom as the threatened to beat me with a belt if I didn’t do my chores. Rob’s tip is to cancel your Movie Pass if you haven’t already. He tells the story about how he once spent a few weeks sending faxes and reports to an empty building. He’s moved on to the AMC monthly movie pass. You might want to buy some Movie Pass stock, though. Rob thinks that it might rebound enough to make you some money. Kevin recommends that you listen to a show that Rob is often on called Man Up America. In case you didn’t know, Kevin is a pretty liberal guy, while the hosts of Man Up America have fairly conservative viewpoints. He claims that he doesn’t actually agree with the hosts on many issues, but enjoys the fact that they try to have an honest and intellectual debate. I wonder what that feels like? Anyone know of a show that needs someone to write show notes?
Aug 1, 2018

Introduction

Well, it was bound to happen sooner or later. Rob is not on this episode of AIB. Through some misalignment of the stars, Jeremy is actually present, however, and so the show must go on. Rob’s absence must have flustered the group, because they skipped the witty banter about what happened in their week that usually opens an episode. I guess you’ll have to just skip to the next section and miss my snarky remarks about their introduction.

The Show

Today our hosts discuss what it takes to create wow experiences for customers. Maybe they should have started with something like, “How to create wow experiences for podcast listeners,” because they definitely haven’t figured that one out yet. Without Rob’s dulcet tones elucidating the audience with a story, James, Jeremy, and Kevin get the point rather quickly. I don’t know how to feel about the lack of Rob-story. The thought that I actually missed them on this episode makes me think that I’m suffering from some kind of Stockholm syndrome. If you’re out there, reading this, send help. Regardless of the business that you’re running, the hosts suggest, you can create positive experiences for your customers that can help them become rabid fans. They point to examples like Google and Apple, who tend to put time into the little things, like the product packaging, as well as the product itself. Jeremy relates a story, although not as well as Rob would have, about how Delta picked him up in a Porsche to help him make his connecting flight. That felt more like a humble brag than advice for how to create raving fans. Kevin suggests that the most remarkable customer service experiences he’s had are when businesses pay attention to the small details. TL:DR - Thoughtfulness is all it takes to create wow moments for your customers. Make use of small opportunities, especially those opportunities that aren’t very costly, like sending a handwritten note.

Our Recommendations

Last time, Kevin recommended a website to learn development called CodeCademy.com. Today he follows up that with a recommendation for another learning resource called Udemy.com. We get it. You want people to learn development. Sheesh. Can you come up with something original already? Do you believe in magic? Because James does. He clarifies that he doesn’t believe in voodoo magic, or spells, but sleight of hand and various mundane tricks. As he’s gotten back into learning new sleight of hand techniques and card tricks, James has realised that he can apply things to his businesses. For example, magicians don’t use the word distraction. Instead, they talk about attention management. I want to make fun of James for all this, but it kind of takes care of itself. Jeremy likes to have lots of cars at once. He especially likes new cars, and his recommendation is for a subscription that lets him get new cars more often. Volvo recently rolled out a program that allows you to lease a car for one to two years. The payment includes insurance, and you can trade the car in for a new one at the end of the term; think of it like a cell phone plan for cars.
Jul 17, 2018

Introduction

Rob’s story about nearly killing a child in his care dominates the intro discussion. Apparently, one of his son’s friends was hanging out at Rob’s house, which he’s dubbed the “cool house,” when he nearly slit his wrist. Rob tells the harrowing tail of driving the young man to the hospital. If you have children, please be wary about sending them to Rob’s house to visit. He leaves old machinery and sharp objects strewn about his house.

The Show

It’s Jeremy’s turn to drive, and so he decides to push the car off the cliff with Rob, James, and Kevin inside. As is usual with this podcast, the car plummets off the cliff and onto the jagged rocks of reality. On the way down, the hosts discuss how to test if a business idea is a good one, or just indigestion. Unfortunately, they didn’t ask that same question when they decided to start this podcast. James says that a good way to test ideas is to ask how many times it comes up in conversation and his own thought process. Creating things for your own business consumption is also a great way to make sure that ideas are worthwhile. Jeremy says that a good idea can be adjacent to your current market. If you have a current user base, you may be able to figure out what they are asking for and deliver a good solution. Kevin suggests that it can be a good idea to find a crowded space and try to figure out what providers in that space aren’t doing well. He states that you can get this data by finding where the customers in the space gather and listen to their complaints and suggestions. Thankfully, this show is one of the shortest AIB episodes on record.

Our Recommendations

If you’ve always wanted to become a code jockey, Kevin has a great recommendation for you. He’s been using CodeCademy to learn a new programming language and says that he’s really enjoyed it. There are courses for learning nearly any programming language that you might be interested in. I don’t know how many listeners to AIB want to learn to develop, so that seems like a bit of narrowcasting to me. Do you like listening to podcasts? Are you looking for some fresh new content recommendations? I mean, if you’re listening to AIB, you probably need to find some good podcasts to offset this one. Rob thinks you should listen to a podcast called iReckon by his friend Adam Lowe. iReckon is a podcast that organizes and presents data about controversial topics from a pragmatic conservative perspective. James recommends that you clean up your desk. Seriously. That’s his recommendation. It seems a bit presumptuous on his part to assume that your desk needs a good cleaning. James says that he thinks much better when his desk is clear of clutter and junk. I’m not sure that he’s ever had a clean desk, though. So, take his advice with a grain of salt. Just don’t spill that grain of salt on James’s desk. This episode, Jeremy passes responsibility for giving his recommendation to his youngest son. Ben recommends that you go and watch Antman & The Wasp. I don’t want to make fun of Ben, so I’ll just leave this one there.
Jul 5, 2018

Introduction

Rob and the guys have been busy cleaning house and merging businesses. Kevin gets a little crazy with the English language. Apparently he likes to verb his nouns.

The Show

This episode the hosts discuss mergers and acquisitions. I’ll just cut right to it; Jeremy is going to be joining Kevin and James at their company. They just dropped that on the listening audience and Rob at the same time. Kevin and James discuss acquring Ninja Forms plugins from collaborating developers as well as other software products within the WordPress space. Jeremy talks about purchasing coffee businesses and merging those with a software company, which makes perfect sense.

Our Recommendations

Jeremy recommends that you watch Anthony Bourdain’s Parts Unknown episode about Houston, Texas. Normally, I’d make a joke here at Jeremy’s expense, but this is a very good episode of a very good show. If I asked right now what you know about Houston, you’d probably mention NASA or the Rockets basketball team or the Texans football team. Bourdain dives into the culture and diversity of eastern Texas in a way that you don’t always see. If you haven’t seen it, you should. Kevin recommends a podcast called In Our Time by BBC Radio 4. If you love to listen to old British people talk about history, you should check out this show. Personally, I think it’s really, really boring. Also, does Kevin need to take every opportunity to mention that he likes history and went to grad school? We get it, sheesh. If you wanted people to know that badly, you should have finished the PhD. James recommends an app for your mobile device called Google Photoscan that lets you take a picture of a picture so that you can archive older, analog photos. Rob recommends a podcast about two dudes who answer a random Craiglist ad and wind up doing a grown-up scavenger hunt. I know that sounds like the opening to a made for TV movie starring Liam Neeson, but Project SSA is about adventure and exploration. Adventure comes to those that say yes, or something like that.
Jun 26, 2018

Introduction

I’m afraid I’m going to have a hard time finding good goof material this episode; the topic is philanthropy and how to ingrain that into your business. James and Kevin have been busy with an eCommerce plugin that they acquired recently. Rob has been having an awesome summer, because he’s Rob.Jeremy has been doing nothing but vacation, and he has another vacation coming up soon.

The Show

In this episode, the hosts discuss how you can build philanthropy into your business. Rob gives an example of how the Alderman Group is going to be donating their time to local nonprofits based upon recommendations from their current clients. Rob claims all the credit for this awesome campaign which he’s dubbed Tag: You’re It!. James and Kevin talk a little bit about how they need to be better at giving as a business, although they do give their time and some money within the WordPress community. Jeremy talks about how BonLife makes decisions about which local charities to support with their resources. TL;DR - Don’t let giving to local causes be an accident. Work giving into your budget and create a plan for how you’re going to decide which charities you give to. It’s ok to give to a charity and get something in return, like exposure.

Our Recommendations

I refuse to label this section of the podcast “Tips and Tricks,” no matter how much Rob calls it that. Deal with it, Rob. Deal with it. Rob recommends that you listen to the Be the Kind podcast. See that Rob? It wasn’t a tip or a trick. You recommended that people listen to that show. Of course, Rob is in marketing, so I actually expected him to replace recommendations with something like one weird old trick. Rob is like a walking Buzzfeed. Anyway, Be the Kind is a podcast about kindness and people being awesome to their local communities. You can find it wherever you find great podcasts. Kevin recommends switching to GitLab from GitHub for your code repositories, especially if you’re a business. GitHub. GitLab. Why do tech people have to make up so many useless words? I mean, the word get already existed. Not to mention that git sounds like an English pejorative. It’s like leaving vowels out of words to be clever; you don’t need to do it. Apparently the Hub of Gits took down the Ninja Forms code repository a bit too willy-nilly for Kevin’s liking, so he recommends controlling the server where your code lives. James recommends finding local charitable events that you can use as both a way of giving back and team building exercises. Apparently James raced dragons in a boat when he worked at Tennessee Valley Federal Credit Union. That helped his team get closer together and raised money, or something like that. Jeremy recommends the site charitynavigator.org. Their tagline is: Your Guide to Intelligent Giving. If you want to check out how charities spend your money before you give, you can find lots of details at this site. Again, I’d like to make fun of Jeremy here, but I’m coming up a bit short on material.
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