The Importance of Business Events

Show Notes:

• [0:00:54] Intro | Timely Topics
  • Considerations around hosting video podcasts of AIB on Youtube.
• [0:02:33] Events, Events, Events…
  • How to make the most of them. 
  • Why we recommend them. 
    • Why they’re worth the time and money. 
    • The major benefits of events across the board. 
      • *Brief disclaimer on vaccination and mask wearing while attending events during the COVID pandemic. 
  • Getting out of your typical office or home office comfort zone to induce creativity. 
• [0:08:46] Unpacking Great Events (Location Matters)
  • The Global Leadership Summit
  • The Cult Gathering
  • CaboPress
  • Traffic & Conversion Summit
  • COLLISION
    • If you're one to feel punished by choice...maybe avoid the Collision conference.
• [0:17:41] Advice for Leaders Throwing Events
  • "Conferences with less content and more time to process are arguably more valuable."
    • Elaboration on why this is true, worth acknowledging, and seeking out.
    • Be careful of overengineering.
• [0:25:00] Closing Thoughts
  • Find what works for you.
  • Cost can vary widely, keep that in mind.
    • Typically, you get what you pay for.
  • The ability to disconnect and focus on the event/s.
    • Dedicated time away from the daily grind is instrumental.
  • One of your event attending goals should be reconnaissance.
  • Events give you the opportunities to determine outcomes.
  • Next time on AIB: Getting the Most out of Business Events